Topic: Mastering Pricing Optimization and Strategies for STR

Speaker: Justin Gaither, The BNB Exchange (bnbexchange.com)

Pricing can make or break your success in the short-term rental market. Join us for a conversation with STR expert Justin Gaither, a million-dollar short-term rental operator and founder of The BNB Exchange, as we dive deep into effective pricing optimization and strategic pricing techniques for current and aspiring STR operators.

In this session, you’ll learn how to boost your occupancy rates and nightly earnings by applying proven pricing strategies. Justin will explain how to adjust your pricing based on seasonality, local events, and market demand, and introduce the top tools and software to automate and enhance your pricing decisions. You’ll also discover the most common pricing mistakes that can cost you revenue—and how to avoid them.

We will also leave time for live Q&A, giving you the opportunity to ask your specific questions and get expert advice.

Bio: Justin Gaither is a million-dollar short-term rental operator and founder of The BNB Exchange, a mentorship platform that helps aspiring hosts and real estate investors launch and scale profitable short-term rental businesses. After exiting his first tech startup, Roomsurf.com — a roommate-matching platform that helped millions of college students find compatible roommates and off-campus housing — Justin went all-in on short-term rentals in 2018.

He now operates a seven-figure portfolio across Charlotte, Raleigh, and Durham, and coaches other investors to build thriving businesses using a proven system focused on data-driven underwriting, strategic staging, and automated operations powered by AI and virtual assistants.

Justin’s philosophy is simple: “Do the math. Stage to win. Automate to scale. And never gamble on bad data.”

The meeting will be hosted online at Zoom.com The meeting link will be emailed to you upon pre-registration - RETAIN THIS EMAIL! Please note, download Zoom on your device of choice, register for your free account and test your device for audio/camera/microphone capabilities.

VERY IMPORTANT!! Just like checking in at our in-person meetings, to enable us to check you in for the meeting your Zoom name must match your NCREIA account name - we need both first and last name to identify you.