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Charlotte Main Monthly Meeting

with... Brad Holcman

If You Don't Know What Makes You Different, Neither Can AI

Wednesday, October 15, 2025 6:00 PM - 9:00 PM
The Palmer Building
2601 E 7th St, Charlotte, NC 28204

Brad Holcman is a four-time Emmy-nominated television executive who transformed from creating
"must-watch" TV to helping entrepreneurs become impossible to ignore. As Senior Director at A&E Networks
and Fox21, he produced cultural touchstones like Intervention, Duck Dynasty, Homeland, Sons of Anarchy and
60 Days In, overseeing 100+ series and 1,500+ episodes that generated over $1.5 billion in commissions.
After two decades of mastering the art of capturing attention in Hollywood, Brad discovered the same
storytelling principles that hook millions of viewers could help invisible experts become unforgettable brands.
He left television to launch the $2 Bill Brand—a methodology that helps entrepreneurs identify what makes
them as rare and valuable as a two-dollar bill.

The Unforgettable Brand Blueprint for the AI Era
The Challenge: Most successful entrepreneurs struggle with one deceptively simple question: "What makes
you different?" This inability to articulate their unique value leaves them sounding like everyone else, invisible
in an increasingly noisy marketplace. Now, with AI amplifying the noise, this problem has become critical.
The Solution: Brad reveals why the common response of "doing more" - more posts, more ads, more content
- is a trap that only adds to the clutter. True visibility isn't about being everywhere; it's about being seen clearly
and consistently where your audience is, making your brand unforgettable.

Key Takeaways
- The "$2 Bill Brand Test": A 5-minute assessment that diagnoses your brand's visibility problem
- How to transform from generic "sea of ones" to unforgettable and valuable
- Why AI makes differentiation more critical, not less important
- The Hollywood secrets of capturing and keeping attention
- Three specific action steps to improve clarity, visibility, and memorability

Don't forget to bring your deals and place them on the Deal Table. Our Main Meeting is a great opportunity to Network with your local investors.

A light meal is provided - First Come, First Serve


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Non-Members:
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Date:  Wednesday, October 15, 2025
Time:  6:00 PM - 9:00 PM

Location:
The Palmer Building
2601 E 7th St,
Charlotte, NC 28204

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